Photography

Photography

Creative directing - photography for PW

Photography examples for Paddington Works: Using an iPhone, I took interior shots that showcased the space’s unique design. These photographs were designed to reflect the brand's style and became foundational components for advertising and marketing materials. Edited with VSCO and other mobile apps to ensure the photos were consistent with the brand’s visual identity. The final images were featured across multiple platforms, from social media to brochures and business cards - illustrating the building’s interior and ergonomic design.

The photographs emphasised the Covid-19 mitigations safety measures that I also designed, which were carefully arranged wall and floor vinyls. These provisions were put in place to uphold the safety and compliance of staff members, visitors and tenants within the building.