INFLUENCER MARKETING
INFLUENCER MARKETING
Influencer Management
Strategically sourcing, managing, creating new and bespoke briefs, and negotiating terms with influencers for gifted and paid collaborations, ensuring they complement the brand's narrative and storytelling goals perfectly. This includes briefings on content styles, reviewing contracts for paid collaborations, and maintaining close diplomatic relationships to facilitate edits of reels and social content if needed. It also involves choosing specific influencers that fit the brand’s revitalised image and finding the appropriate ones to create appealing UGC - safeguarding aesthetically appeal, competitive, and portrays an engaging image. The objective is to refresh the brand through careful collaborations to reshape the narrative and promote Britax's new collections.
Managing all UK and IE gifted and paid influencer collaborations, negotiating content usage contracts, and ensuring alignment with regional branding and marketing needs. By balancing strict branding with influencer-driven, engaging content, I have curated a mix of relatable assets that engage audiences without compromising on brand or style. My approach ensures that influencer collaborations deliver consistent yet tailored content that enhances brand visibility globally.
Collabs and partnerships involves sourcing influencers whose style and engagement work perfectly to represent the brand:
👉 Ensuring influencers work well within the intended budget by negotiating price range while maximising output.
👉 Negotiating terms, conducting briefings on content styles, and reviewing contracts for paid collaborations.
👉 Holding frequent meetings with influencers or their management teams to discuss terms, content usage, and edits when needed.
Some examples of high impact and positive engagement
“A Brand Is No Longer What We Tell The Consumer It Is — It Is What Consumers Tell Each Other It Is”