a little about me
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a little about me 〰️
👋 Hey there!
I like to work in the grey area of exposing ideas to real resistance, directing the current and bringing oxygen into brands as they move from floated ideas into the real world - from positioning into lived presence.
I’m constantly inspired by brands that move with quiet confidence; those with their ear closest to the ground, protecting their point of tension while staying familiar at a glance. They prove that relevance doesn’t come from shouting louder but from knowing exactly who they are and how to move.
It’s from this way of thinking that my approach takes form; opening the door to human connection, breaking down siloed thinking and building cultural awareness into brand strategy from the outset.
✍️ The Details
When it comes to the work I do (and love), I am proud to be able to cross paths between being a creator and strategist - it's a happy middle for me. My projects lie anywhere between creating branding and social media strategies to building keynote presentations, developing page formats, and collaborating with influencer programs. I absolutely love coming up with fresh ideas for brand new companies to use as their foundation; everything from typography, colour palettes to (the occasional) websites and comprehensive brand guidelines.
👩💻 How I work?
I’m happy as a clam on my own, though equally enthusiastic to collaborate with other creatives and teams to bring forth real, socially driven content that helps share your brand's story and mission.