My days usually consist of a blend of planning, managing, and strategising various briefs - from creating new branding concepts, brand management and social media.

In between projects, I love to unleash my iPhone photography skills, capturing the beauty in both the simple and complex ways I see the world. And every now and then, I enjoy flexing my light graphic design muscles too. As I transition from content creation to brand management, my focus has always been oriented towards branding and social media - whether activating marketing strategies to shape emerging and established brands or observing the competitive market of powerful branding to understand the evolving marketing techniques that brands can apply in their strategies to remain competitive in their fields while safeguarding a consistent identity across all platforms—these areas represent my primary strengths.

I love being able to build branding strategies that connect with audiences and build strong relationships - leading to longer-lasting brand loyalty and recognition. While I have a huge appreciation for all the tools and tech that build a brand’s visibility, my experiences lies in creating an authentic brand voice that solidifies brand perception and also cultivates community engagement, all while collaborating closely with all areas of marketing.