The ask:
A proactive mitigation strategy in response to the pandemic involved creating bold, easily identifiable wayfinding and signage systems throughout the building. The goal was to create a sense of safety and reassurance - offering members a clear and comforting path as they returned to the office.

How I went about it:
For decades, traffic signs have ensured road safety. Inspired by this, I blended PW's unique style with recognisable signage, using brand guideline colours, especially the bright green, to increase visibility and improve brand identity.