The ask:
Create bold wayfinding to make returning employees feel safe post pandemic.

How I went about it:
For decades, traffic signs have ensured road safety - unmissable and intuitively obvious. Channeling this, combined PW's bright green brand colours with universal safety design language.

Final outcome:
Partnered with print specialists on medical-grade vinyl. Strategic placement inside and out to reduce transmission and transformed anxiety into confidence (some can be seen here)