SOCIAL MEDIA
SOCIAL MEDIA
BRITAX RÖMER: Curating the IG Homepage Feed
Before + after of rebranding the social homepage:
The social account initially lacked a clear strategic and creative direction. To address this, I collaborated with in-house designers and retailers to align in-feed content with Britax’s brand identity while accommodating retailer requests to feature their content on our page, even when it didn’t fully complement with our brand’s style. This ongoing communication cultivated strong relationships between in-house designers and retailers, supporting a unified feed that coordinated with Britax's brand tone and style. By nurturing collaboration on retailer feature posts and influencer partnerships, the feed appeared more closely coordinated with the UK social strategy — improving the brand’s image and online presence.
Results:
👉 In just under five months at Britax Römer, I have grown the Instagram UK account by almost 3k followers organically and authentically, without relying on additional paid ads.
👉 This growth was achieved by collaborating with retailers on giveaways and strategically partnering with the right type of influencers to increase engagement and visibility.
BRITAX ROMER: Building Social Assets from Brand Guidelines
As well as curating the Britaxromer_uk Instagram feed with high-quality assets to showcase Britax’s new car seat collections, I also occasionally designed myself some of the social media posts using Canva - to present the car seats in the most appealing way while staying accurate to the brand's identity.
