SOCIAL MEDIA

SOCIAL MEDIA

Instagram posts for Absence of Colour (2018)

Examples of Instagram posts and Facebook banners I created for Absence of Colour. This involved planning social media content and creatively directing photographers for initial assets:

  • collaborated closely with the photographer to capture the essence of the clothing, and align it seamlessly with the brand's distinctive style and tonality

  • handpicked specific photographs to be utilised across an array of digital and printed collaterals, ensuring a harmonious representation of the brand across all platforms

  • created eye-catching social media posts, incorporating the assets to elevate the brand's online presence and captivate the target audience

  • edited all finalised artwork, before uploading onto social media

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Social media content - supporting local brands

Owning and maintaining a social media brand on Instagram:

  • conducted extensive research to discover and champion niche brands on various social media platforms, wholeheartedly advocating for them by artistically representing their unique stories on IG

  • cultivated partnerships with small brands and independent businesses, leveraging the power of social media to curate captivating showcases

  • selected photographs that capture the essence of each brand, ensuring they were presented in the most compelling and authentic way. Also ensured that the images on the homepage seamlessly complemented one another, enhancing the overall aesthetic appeal.

  • established a visually cohesive brand experience through a careful approach to colour themes and aesthetics

  • content management by planning and scheduling all posts in advance, guaranteeing a consistent presence on IG

Planning IG content for a lifestyle brand

Creating the initial content strategy for a brand's social media presence:

  • leveraged an array of existing materials sourced from the brand's archive to curate and strategise IG content

  • used Canva to create quotes and other assets that perfectly harmonise with the brand's unique identity and messaging, enhancing its visual appeal and resonance

  • achieved visual cohesiveness, ensuring all content on the homepage complemented one another while adhering to the consistent neutral-toned theme

  • implemented a carefully curated selection of hashtags to effectively extend the brand's outreach and discoverability