BRANDING
BRANDING
PW Brochure
Transforming co-working space's interior refresh into a brochure that actually makes you want to work there.
The challenge?
Taking a bunch of beautiful new design updates and translating them into something that would get people through the door. I partnered with photographers (and threw in some of my own shots) to capture every corner that mattered, then took the reins on creative direction - curating visuals and designing each spread to feel intentional but never boring.
The hero pages: documented with photography to explain the changes and their impact. New furniture, updated décor, more space and better amenities; the upgrades that shift a workspace from functional to magnetic.
The community angle: Beyond desks and Wi-Fi, it’s the break areas and accidental run-in zones where the real business happens.
The final brochure? Inspires people to imagine themselves being more productive and more creative AND more connected in this space.