Brand Guidelines

Creating a Distinctive Tea Brand for a Client

In 2017, I developed an entire tea branding experience: a concept for exploration in an underrepresented market.

The "S" logo represents the brand's first initial, 'Sencha.' To playfully express simplicity with a touch of meaning - incorporated wavy lines symbolising steam, adding depth to the logo and reflecting the brand's character with a bit of tongue-in-cheek.

To ensure a consistent and cohesive brand identity, I created and curated a comprehensive A4 brand guideline book detailing the typefaces, fonts, colours, shapes, and sizes that define the brand. This guide served as a blueprint for preserving brand integrity across all applications.

In addition to the logo and brand guidelines, I also designed 18 distinct labels for three different types of packaging, each catering to six unique tea categories.