LOOKBOOK
LOOKBOOK
Lookbook ‘19 - Absence Of Colour
The brief:
Create a Clean, Minimalistic, and Contemporary 50-Page Lookbook
Here’s a selection of pages from a curated 50-page lookbook I had the privilege of designing for Absence of Colour (AOC). This project involved extensive engagement throughout the entire design process: from initial concept development and creative direction with photographers to editing and page layout design. I also managed the project and coordinated with printers to ensure precise execution.
It was absolutely necessary to remain true to the brand guidelines - using appropriate typography, thoughtfully organised layouts, and accurately placed visuals and text on every page to optimise the photographic quality.
The outcome:
The final product is a 50-page lookbook showcasing AOC's upcoming pieces with a clean and contemporary style. Strong attention to detail, creative direction, and project management were absolutely key to creating a polished lookbook that offers a well-rounded view of the apparel collection and brand identity, while illustrating the brand's aspirations.
